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Monthly Archives: November 2005

Over the summer CBS filmed a little segment about my book at various locations in London, including the Cutty Sark (where we discussed tea and rum), the Jamaica Wine House (a pub on the site of London’s oldest coffeehouse), an American-style diner (to talk about Coca-Cola) and even at home (where I held one of my water tastings with friends). Well, it looks as though the result is finally going to air on CBS Sunday Morning on November 27th. Goodness knows what they’ll include from all that footage. They even filmed me playing the drums. Everything takes ages when doing TV, but it was a lot of fun. Now, back to my Thanksgiving beer…

Today I went to a business lunch at Nobu in London, and I noticed that they’d changed the bottled water they serve. They used to serve Voss, a Norwegian water that comes in fancy cylindrical bottles, and which tastes much less pleasant than London tap water, at least in my opinion (in a blind tasting). But now they have switched to Fiji water. Perhaps they switched ages ago — I don’t get to go to Nobu that often. Anyway, this made me laugh for two reasons. The first is that in blind tastings, Fiji is the water that I find tastes most like London tap. So, I like it, but you might as well drink tap water. The second thing that made me laugh was that one of the people at the lunch, an American woman, said that friends had asked her whether London tap water was safe to drink. Of course it was, she said — this isn’t some developing country with bad water. Which is true, of course. But isn’t it odd how people in one of the richest parts of the world will pay through the nose to drink water shipped all the way from a developing country where they probably wouldn’t dare drink the tap water? (For an analysis of the economics of shipping water from Fiji, see Ethan Zuckerman’s posting here.)

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