My thoughts on digital editorial product development

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One of the things I have been grappling with lately is how to develop new digital products within a news organisation: something I’ve been doing for a while, most notably with Espresso last year. I’ve come to the conclusion that this is a particular problem in the news business because of the traditional church-state divide between editorial and commercial sides of the business. This makes the co-operation between editorial, commercial and technology functions hard to co-ordinate, so it’s even harder for news organisations to go digital than it is for most companies. I was asked to summarise my thoughts at the Digital Media Strategies 2015 conference. Here’s the video of my talk.

themediabriefing.com: The Economist’s Tom Standage on successful product development in a newsroom

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